![]() It is proud that Southwest Airlines focuses itself in the belief that when the employees are happy it will be reflected to the customers who will be happy and satisfied with their service. Since the beginning of its business, Southwest Airlines has relied on its values such as their concern, respect and care for its employees and customers. Southwest Airlines mission statement & vision statement aims for leadership in the global aviation industry and customer service sector. Southwest Airlines Mission Statement History.This produces excellent service which is manifested by their employees through their demeanor, reflected by their good customer service and interaction. The second component is the link towards the fulfillment of Southwest Airlines mission to be the leader in the airline industry which is their excellent human resource management. This also highlights the behaviors that are desirable to the customers that would attract passengers in patronizing the airline. In effect, the Southwest Airlines mission statement focuses on customer experience as a big factor in the evaluation of its business performance, operational effectiveness, and strategies. Through this, the Southwest Airlines mission statement is an important factor in its corporate culture which is high quality customer service, an example is customer support and marketing communications for the commercial aviation market. To address this component of its mission statement, Southwest Airlines maintains its company culture, where rapport and warmth are important. The first component of the Southwest Airlines mission statement identifies customer service which has a “sense of warmth, friendliness, individual pride” commencing with its employees. ![]() The following are the main components of Southwest Airlines mission statement: The details cover the airline’s aims and its activities on how to fulfill these aims. ![]() Southwest Airlines mission is “Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” This mission statement shows what Southwest Airlines business does.
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